Studio Luminal, a trademark of Supafit Brand (PTY) LTD ("we", "us"), respects your privacy and is committed to protecting the personal information you share with us. This policy explains what we collect, how we use it, and the rights you have under the Protection of Personal Information Act (POPIA) and the GDPR.
Name, email address, delivery address, phone number (optional), order history, and payment metadata (never full card numbers). We also collect anonymised analytics data — pages viewed, device type, referrer — via Google Analytics 4.
To fulfil and ship orders, provide customer support, send drop notifications you have opted into, prevent fraud, and improve our storefront. We do not sell your data.
Only the service providers necessary to run the business: Stripe (payments), Printful, Tapstitch and Pietra (fulfilment), Mailchimp (email), and Google Analytics 4 (traffic). Each is bound by their own privacy commitments.
You may request access to, correction of, or deletion of your personal information at any time. Email hello@studioluminal.co and we will respond within 30 days.
Order records are retained for 5 years to meet South African tax obligations. Marketing subscriptions are retained until you unsubscribe.